The Lariat now kicks off at $77,869 (previously $76,369) while the fully-loaded Platinum can’t be had for less than $99,969, an increase from $98,769. How much longer Ford will be able to keep that trim under $100,000 remains unknown but we would not be shocked to see it surpass that six-figure mark for 2024. So what’s the cause for the price increases?
The Blue Oval says that it’s due to “current material costs, market factors and supply chain constraints.” None of those reasons should come as a surprise because they’re not new as the country continues to battle things like inflation. Still, we have absolutely no doubt Ford will have any trouble selling Lightnings. The Pro remains sold out for retail buyers but order banks for commercial customers will re-open next month.