- Nissan has lowered the starting price of the Ariya to $40,980 for 2024.
- The move follows similar price reductions at Ford, as the EV market gets even more competitive.
- It’s not just the base version, either, as Ariya models across the range drop in price by up to $6000.
As the electric SUV market gets more and more competitive, the price wars are getting fierce. Nissan has just cut the cost of its 2024 Ariya significantly, with the base model now starting at $40,980—$3600 less than before.
This base price is for the Ariya’s front-wheel-drive Engage trim with a 63.0-kWh battery pack. The better news is that pricing for the rest of the 2024 Ariya range has also been reduced. Stepping up to the 87.0-kWh battery pack costs just $1600, and this upgrade to the $42,580 Venture+ trim takes the range estimates from 216 miles to 304 miles. There are also Evolve+ ($45,580) and Empower+ ($49,080) trims available that come with this larger battery pack.
Adding the more powerful dual-motor, all-wheel-drive e-4ORCE setup, available on certain trim levels, costs an additional $4000. At the top of the range, the 389-hp, all-wheel-drive e-4ORCE Platinum+ model receives a price chop of around $6000, now starting at $55,580.
As it’s built in Japan, the Ariya it doesn’t quality for the $7500 federal tax credit, but these price reduction across the board help Nissan’s EV in the fight. It also keeps it competitive with models such as the Ford Mustang Mach-E, which also received a recent price reduction and now starts at $41,695 for leftover 2023 models.
Later this year, Nissan says it will have a NACS adapter available so that Ariya owners will be able to charge their EVs at Tesla’s Supercharger fast-charging network. Starting in 2025, the NACS port will be standard on the Ariya.
Brendan McAleer is a freelance writer and photographer based in North Vancouver, B.C., Canada. He grew up splitting his knuckles on British automobiles, came of age in the golden era of Japanese sport-compact performance, and began writing about cars and people in 2008. His particular interest is the intersection between humanity and machinery, whether it is the racing career of Walter Cronkite or Japanese animator Hayao Miyazaki’s half-century obsession with the Citroën 2CV. He has taught both of his young daughters how to shift a manual transmission and is grateful for the excuse they provide to be perpetually buying Hot Wheels.