- Toyota is introducing a few updates to the 2024 RAV4 compact SUV, most notably a new color.
- Army Green is now available for the Woodland, Adventure, and TRD Off-Road trim levels.
- The 2024 RAV4 starts at $29,825 for the base LE, while the Woodland hybrid starts at $36,045.
Army Green, a paint color already seen on several of Toyota’s bigger trucks and SUVs, is making its way onto the Toyota RAV4 compact crossover for 2024. The cool new hue will be offered on the RAV4’s more rugged-looking trim levels, including the Woodland Edition hybrid, the Adventure, and the TRD Off-Road.
The color itself will be a no-cost option on the Adventure and TRD Off-Road models, but on the Woodland Edition Army Green will require a $500 option for a two-tone setup with a black roof. The two-tone option is also offered on the Adventure and TRD Off-Road, and on those models you’ll be able to choose between either a white or a black roof. You can also now pair the Woodland’s Ice Cap exterior color with a black roof. We particularly like how the green looks in combination with the Woodland Edition’s bronze 18-inch wheels.
The Woodland Edition also gets an activity mount as standard that Toyota says can accommodate a bike rack or cargo carrier, and it’s now available with a Weather package for $925 that adds heated front seats and a leather-wrapped steering wheel.
There aren’t any other notable changes for the 2024 RAV4 lineup—which also includes XLE, XLE Premium, and Limited trim levels—other than slight price hikes of a few hundred dollars depending on model. The base RAV4 LE now starts at $29,825, the Adventure starts at $36,020, the TRD Off-Road is $39,445, and the hybrid-only Woodland is $36,045. 2024 RAV4s will start arriving at dealerships late this year.
Senior Editor
Despite being raised on a steady diet of base-model Hondas and Toyotas—or perhaps because of it—Joey Capparella nonetheless cultivated an obsession for the automotive industry throughout his childhood in Nashville, Tennessee. He found a way to write about cars for the school newspaper during his college years at Rice University, which eventually led him to move to Ann Arbor, Michigan, for his first professional auto-writing gig at Automobile Magazine. He has been part of the Car and Driver team since 2016 and now lives in New York City.