The cause of the fire remains unknown and it’s uncertain we’ll ever know for sure. Still, it’s definitely embarrassing for the automaker and, to an extent, the show’s organizers. It’s not uncommon for things to go wrong at auto shows, such as when the Infiniti QX Inspiration concept experienced a technical problem on stage at its reveal at the 2019 Detroit Auto Show.
But imagine the fallout if a production-spec vehicle being unveiled for the first time catches fire on the showroom floor? It’d be a major PR disaster for any automaker no matter what country they’re from. Although nothing of the sort happened at, say, for example, the reveal of the new Chevy Blazer EV, General Motors would have had an awful lot of explaining to do in the aftermath.