Finally, we have Ready on Demand, a scalable platform for sound systems that can also be upgraded over time. It’s effectively a platform that can be branded and equipped to the most basic entry-level car, all the way to a Rolls-Royce. The upgrades are the real winner here because it’s similar to an in-app purchase.
Consumers can purchase, upgrade, and personalize the sound system equipped to their car, which offers another way for an OEM to make a few bucks. According to Harman, “consumers now trigger well over 200 billion smartphone app downloads per year, equaling between 2-3 app downloads per month, per person.
“Today, when you purchase a vehicle, it’s not always possible to get every feature you may want right at the start,” said Armin Prommersberger, Senior Vice President of Product Management at Harman International. “With Harman’s audio, system integration and user interface development expertise, Ready on Demand transforms the traditional complex retrofit upgrade process for audio into something quick and easy for consumers, who can now create and customize their in-vehicle listening experience with just a few clicks.”