Subaru has just announced the exciting return of Subaru WinterFest – a seasonal adventure that celebrates the best in winter activities and entertainment. From skiing and snowboarding to music concerts and animal love, Subaru fans won’t want to miss this unique opportunity.
“For many people, the winter months actually mean spending more time outdoors enjoying a wide variety of activities with friends and families, and our canine friends too,” said Alan Bethke, Senior Vice President of Marketing at Subaru of America, Inc. “Our Subaru community looks forward to the return of WinterFest each year, which brings family-friendly activities to eight different ski resorts across the country.”
Subaru and POWDR have partnered to take adventure-seekers on a WinterFest journey through some of North America’s most captivating mountain resorts. Tour attendees will get the chance to experience Subaru Wilderness vehicles in stunning natural surroundings while enjoying performances by popular bands, including Infamous Stringdusters, Lil Smokies, Big Gigantic, and more – all brought together with premium audio provided by Harman Kardon.
Meghan Matschke, Vice President of Partnerships, added, “POWDR is proud to partner with Subaru for Winterfest for the seventh year to advance our shared passion of bringing fun, differentiated branded experiences to our guests.”
Winterfest at Snowbird Ski & Summer Resort offers skiing enthusiasts the chance to hit the slopes with updated gear from leading brands like Nordica, Arbor Collective, Mammut, and more. When they need a break or warm up in between runs, guests can participate in ski-inspired lawn games or cozy up around Solo Stove hang-out zones for chef-inspired snacks like s’mores and Vafels along with specialty Alpine Start Coffee beverages at the Winterfest Café.
By joining the “Subaru Weekend Takeover,” adventuresome guests will gain exclusive access to mountain gondola rides and backcountry concerts along with VIP parking privileges. Special gifts are also up for grabs at this experiential programming event designed to bring like-minded adrenaline seekers together.
The full schedule for Subaru WinterFest 2023 can be found below:
February 11 – 12 – Killington Mountain Resort, VT
February 25 – 26 – Eldora Mountain Resort, CO
March 11 – 12 – Copper Mountain Resort, CO
March 18 – Woodward Park City, UT
March 24 – 26 – Snowbird Ski Resort, UT
April 1 – 2 – Sierra at Tahoe Resort, CA
April 8 – Woodward @ Tahoe Resort, CA
April 15 – 16 – Mt. Bachelor, OR