Toyota is introducing a new addition to its award-winning SUV lineup at this year’s Chicago Auto Show. On February 8th, the all-new Grand Highlander will be unveiled, a vehicle designed for those looking to embark on epic road trips in style and comfort with three rows of seating.
With the introduction of the Highlander nameplate in 2001, Toyota helped revolutionize and evolve the SUV, creating a new segment in the process. The Grand Highlander is now here to continue that legacy with its sophisticated design, spacious interior, and wide range of features tailored for family adventures.
At McCormick Place, Toyota will showcase forty-four vehicles in their expansive Chicago Auto Show exhibit. Attendees can expect to see production models like the 2023 Prius, GR Corolla, and Crown and some specialty products from SEMA, including a modified Trailhunter Concept Vehicle.
Toyota’s booth will allow visitors to participate in the company’s interactive Sports Festival. This celebration of Olympians and Paralympians provides attendees with various activities representing many sports – from wheelchair basketball on an upgraded court area to skateboarding demos and even 40-yard dashes. Plus, USA Swimming and USA Speedskating photo ops allow participants to snap memorable shots throughout their experience.
Additionally, Toyota offers guests an opportunity to engage and explore their hybridized vehicle technology with a four-season-themed driving experience. Passengers can get behind the wheels of a Prius, RAV4, Sienna, Sequoia & Tundra models to learn more about their electrified engines.