Renault spun-off performance brand, Alpine, may partner with AutoNation to establish a sales network in the USA. Currently, Alpine only produces one model called the A110, but it’s available in four guises depending on what kind of driving experience you’re looking for.
At Alpine’s 2023 F1 car unveiling, brand CEO Laurent Rossi said that Alpine’s sales and brand equity have doubled in the two years since it started competing in F1. He also revealed that the brand experienced a 400% increase in traffic to the A110 configurator after Esteban Ocon won the Hungarian Grand Prix. The USA was fourth on the list of countries the traffic came from, despite no Alpine models being sold stateside.
Renault’s CEO, Luca de Meo, spoke with Automotive Newsand said that a partnership with AutoNation could go beyond placing cars in dealerships. AutoNation also released its full year 2022 and fourth quarter results a day later, and the company is in good health despite overall declines in the domestic, import, and premium segments. Per the report, AutoNation had $1.8 billion of liquidity, $73 million in cash, and approximately $1.75 billion of credit available.