“In the Korean market, we’re looking at introducing a Level-3 that’s kind of a highway drive pilot type of system that is on just highways alone and limiting certain speeds,” said Latouf. However, the executive clarified that the technology is not yet production ready. Safety and “advanced data analytics” are among the fine-tuning that’s still required.
“We have a very structured process to look across our different data streams to say, ‘hey, are we having some power steering failures that could create lateral risk and perhaps crashes,’ and then we act upon it,” he added. “So, it’s a very good, technically based data analytics investigation recall decision process.”
Assuming the technology meets Hyundai’s safety and technology goals, the next step is to seek regulatory approval in North America. The carmaker pledges it will work closely with government safety agencies, specifically the National Highway Transportation Safety Administration, “to make sure we do things correctly here.”