“It’s about more than the color itself, but the layers of paint [to] get the dimensionality. We are going to make a very special red, which probably a lot of people have seen. It’s like 13 layers of paint. And we will also have a silver with maybe eight layers. It’s also going to be special – kind of a liquid silver,” said the CEO at the time.
Unfortunately, those wanting Red Multi-Coat will have to purchase the smaller Model 3 and Model Y derivatives. The color is still available on these vehicles and carries a $2,000 premium. We wouldn’t be surprised if it’s eventually replaced by Ultra Red at a later date, though.
Recently, Tesla reduced pricing for the Model S and Model X, which now have a starting price of $89,990 and $99,990, respectively. Even if owners were to specify Ultra Red at $3,000, it would still be cheaper than before.