Choi said, “We’ve had great feedback [regarding the models], and we’re looking into it. The next steps are to decide if it’s first possible and then feasible.” The issue comes down to the cars having flush panels and shapes that make production difficult. If the brand has made up its mind that the cars are going to be produced, it’s simply a matter of time and money to figure out the engineering.
The result of all that work is going to be EVs that will rival just about any brand and give luxury car buyers what they want, but not too much. “We want to separate ourselves on the more high-performance side,” Choi said, but also clarifies there won’t be an N division equivalent for Genesis. “We are not keen on a high-performance sub-brand or anything like that, but we do talk about developing ‘effortless’ powertrains – enough power to be enjoyable in all circumstances, and which satisfies the luxury experience.”