“Rolls-Royce Motor Cars is a Great British success story,” proclaims Rolls-Royce CEO Torsten Muller-Otvos. “As we mark 20 years of production at our Home in Goodwood, we do so in the knowledge that not only have we have produced some of the world’s most significant super-luxury products, but we have also made a major economic contribution to the economy in which we are based.”
He highlights the nature of the business as the creator of rare and exclusive machinery, too. “Through our rare crafts and craftsmanship, international customer base and products admired and cherished worldwide, we are sustaining thousands of skilled jobs and playing a key role in promoting the UK’s reputation as a hub of creativity and innovation.”
Things are looking up for Rolls-Royce, and while the end product is something only the one-percenters can even dream of, it’s a refreshing change of pace to see an independent study verify the impact of such a niche brand on the community at large.