The Heritage Limited Editions, revealed last fall, are prime examples of how Ford is paying tribute to the original Bronco. Retro styling touches just so happen to look fantastic on the already retro-inspired design.
Ford made the the 3,932 Heritage Limited Edition units between two- and four-door models launching over two years. They will not be easy to obtain. Along with the Raptor and Everglades specialty trims, the Bronco lineup is already solid but the automaker clearly sees room – not to mention additional profit – for more.
“On Bronco, we’re never going to let the foot off the throttle pedal. We have a ton of opportunities in different spaces to speak to different customers,” Baumbick continued. “And I can tell you with perfect certainty if you look at something like a Bronco Raptor customer versus a Heritage customer, they’re very different. And for some customers, it’s a bit of a rustle. They want both. So this is a really incredible opportunity for us to leverage.”