Last month, Ford allocated hundreds of additional employees to its Rouge Electric Vehicle Center to help meet the demand for the Lightning. “With the new staffing plan, Ford will have about 1,800 employees building the F-150 Lightning on three crews,” said a Ford spokesperson at the time.
We drove the F-150 Lightning in Lariat guise recently and suggested that although its popularity is understandable, we do wonder if this will still be the case when its Chevrolet and Ram rivals arrive on the scene. For now, the Rivian R1T and Hummer EV are very much high-end electric pickups priced beyond the reach of many Americans. Ford is filling a lower pricing gap in the electric truck segment, especially when one takes into account the federal tax credit it qualifies for.
Now that orders are about to open to everyone and production has ramped up, we can expect to see sales escalate for the Lightning as we near the middle of the year.