- Jeep gave the Wrangler a light refresh for 2024, and the updated off-roader will start at $33,690.
- The go-anywhere Rubicon models open at $47,190 for the two-door version, with the four-door models adding $4000 to the total across the lineup.
- The plug-in hybrid 4xe arsenal has grown to include a new Sport S ($51,790) model at the bottom and a Rubicon X ($70,880) at the top.
Jeep updated its venerable Wrangler off-roader for the 2024 model year with a redesigned version of the iconic seven-slot grille, a standard 12.3-inch touchscreen, and an expanded model lineup for the plug-in hybrid 4xe. Now Jeep has announced pricing for the 2024 Wrangler, with the cheapest two-door Sport model starting at $33,690 and the lineup topping out at $89,390 for the burly four-door Rubicon 392, which still packs a 470-hp 6.4-liter V-8.
The Sport can be upgraded to the Sport S for an extra $3500, adding features like adaptive cruise control, keyless entry, and power windows and door locks. The next step up is the Willys, which prepares the Wrangler for the trails with a rear-locking differential and 33-inch all-terrain tires. It also brings LED headlamps and fog lights and costs $41,190.
The top of the range features the Rubicon and Rubicon X, starting at $47,190 and $56,690, respectively. Here’s where the Wrangler’s go-anywhere attitude really gets serious, with the Rubicon bringing a Dana full-float rear axle, electronic front sway-bar disconnect, a part-time transfer case, and front and rear locking differentials. The X adds creature comforts like 12-way power adjustable front seats wrapped in Nappa leather, blind-spot monitoring, and a heated steering wheel and seats. All models from the Sport to the Rubicon X come standard with the 285-hp 3.6-liter V-6 but can be upgraded to a 270-hp turbo 2.0-liter four-pot, which produces 35 more pound-feet of torque than the six-cylinder.
Each of the aforementioned trims can be had in four-door form for an extra $4000, but there are also two trim levels exclusively offered with the additional apertures. The Rubicon 392 sits atop the range with its massive motor, but the Sahara slots in between the Willys and Rubicon at $49,620. The Sahara’s only non-hybrid powertrain is the 2.0-liter inline-four, and the model also includes a heated steering wheel and seats, LED lights all around, and proximity key entry with remote start.
Jeep also added the plug-in hybrid 4xe powertrain to more trim levels. The new base PHEV model is the Sport S, which starts at $51,790. Next comes the Willys ($56,530) and the Sahara ($58,640) before getting to the 4xe-exclusive High Altitude. This model costs $68,790 and adds goodies like a full-time transfer case, 20-inch aluminum wheels shod in 32-inch tires, a built-in front camera for off-roading, 12-way powered front seats, and a powered retracting roof. The 4xe lineup is capped off by the Rubicon, at $62,380, and the new Rubicon X at $70,880. Jeep says that the 2024 Wrangler will start hitting dealership lots this summer.
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Associate News Editor
Caleb Miller began blogging about cars at 13 years old, and he realized his dream of writing for a car magazine after graduating from Carnegie Mellon University and joining the Car and Driver team. He loves quirky and obscure autos, aiming to one day own something bizarre like a Nissan S-Cargo, and is an avid motorsports fan.