“I think I can probably say, with this example, that Toyota has really changed into a company where [employees] can look into an idea that sounds interesting, and create a car from their ideas and make a test-drive possible,” said Toyoda.
Toyota is stimulating the flow of creative juices from within, not reacting to other automakers. This measured but inventive approach will surely serve the company well as it looks to take the market by storm with plenty of exciting solid-state battery tech; the automaker recently announced a world-beating range and charge times for its future EVs.
Remember that Toyota is not promising a production GR EV yet, only evaluating the concept. “Whether it makes it to the market or not, what the company is trying to do is explore the idea of what it is that we shouldn’t lose in a car even if it becomes BEV,” said Toyoda. Whatever the solution, it looks like Toyota GR EVs will be loads of fun.
Hopefully, we’ll get a GR-developed Prius in the meantime. Come on, Toyota. We know you want to.