“What I don’t need is to know the weather for three weeks’ time. I don’t care – I’m here to drive,” he added.
We can already see this ethos in models such as the Giulia Quadrifoglio. Compared to rivals, the cabin of this Milanese super sedan could be described as basic or spartan. But it’s beautifully designed, has its fair share of plush materials, and, notably, features little to distract from the critical business of driving.
But what about self-driving cars? According to Imparato, future autonomous Alfas will have distinct driving modes he describes as “I want to drive” and “I want to be driven.” Every time the driver enters the vehicle, they will be tasked with choosing between the two modes so there’s no confusion between them.
“Our job isn’t to offer every lane-keeping, convenience, and crash-avoidance system that we can just because our competitors have them. We must be selective,” he said. “But it’s important we know what systems will add value and which we should exclude.”