The SV Crew Cab 4×4 used as a base for the special edition costs $36,870 with a five-foot bed or $39,700 with a six-foot one.
As for the rest of the range, the cheapest Frontier S King Cab 4×2 starts at $29,770 ($32,970 with 4×4), well below the incoming Ford Ranger but just above the cheapest Chevrolet Colorado. Toyota has not released pricing for the 2024 Tacoma, but it should be pretty close to the Frontier. Stepping up to the SV King Cab brings the price to $32,470 ($35,670 with 4×4).
If you want the larger and more spacious Frontier S Crew Cab 4×2, it starts at $31,070 ($34,070). The off-road-focused PRO-X Crew Cab 4×2 returns for $36,300, while the PRO-4X Crew Cab 4×4 costs $39,300. Pricing tops out at $42,640 for the newly-added SL Crew Cab 4×4. This trim comes highly equipped with LED lights, leather seats, a Fender 10-speaker audio system, and more. This replaces the old SV Premium Package.