New Documentary Explores The Lucrative Business Of Formula 1

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New Documentary Explores The Lucrative Business Of Formula 1


The one-hour documentary will also see Eisen interviewing F1 racing team principals. Toto Wolff of Mercedes-AMG, Christian Horner of Red Bull, and Guenther Steiner of Haas were all mentioned in the presser. Don’t count on seeing Wolff’s car collection in the documentary – such as that gorgeous Mercedes-AMG GT R – as it appears that the show will not see these executives outside the paddocks.

The CEO of Formula 1, Stefano Domenicali, and its owner, Liberty Media, will also be part of the documentary, presumably digging through the bold changes the latter has made since purchasing F1 in 2017.

Eisen also traveled to some of F1’s iconic races as part of the show and explored the major sponsors of each team. She also delved deeper into the strategy behind the sport’s US expansion, plus a sneak peek into the F1’s future, including a new racing league for female drivers called F1 Academy.



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