Shoppers Researched These 20 Vehicles the Most in 2023

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With over 1 million shoppers visiting its buyer’s guide entry, the redesigned 2024 Toyota Tacoma is our most researched new vehicle of 2023. When the updated Tacoma debuted earlier this year, it marked the start of the fourth generation of the mid-size pickup truck. Although it takes the same basic shape as the previous model, the new Tacoma sports sharper styling, a four-cylinder engine lineup that includes both hybrid and nonhybrid versions, an available coil-over rear suspension, and a much-needed infusion of technology. Several off-road models will be offered, including a new Trailhunter variant and a range-topping TRD Pro trim, both of which come exclusively with the Tacoma’s 326-hp Hybrid Max powertrain. The 2024 Tacoma is due in Toyota showrooms any minute now, and with this much interest, we expect the truck to sell like hotcakes.

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