Thankfully, dealers will be reimbursed for the cost of increased floorplan expenses. Lotus has not communicated how it will do so, though. “We are working on that as we speak. It is something we are all talking about. For the most part, dealers are understanding. People have questions, and we are working to make sure we can get them all the information they need,” added Meier.
The Emira has had a rough start, and almost everything that could go wrong has done so. In 2022, the vehicle was delayed for several reasons, like supply chain issues and COVID-19. Other external factors, such as Brexit, posed additional problems for Emira production and delivery. Inflation problems and the Ukraine war didn’t help either.
While production increased last year, it will do Lotus no good if it doesn’t get CARB certification soon. Customers may grow tired and jump ship, saving themselves the stress and purchasing a Porsche instead. After all, Emira pricing has increased since its launch anyway.
What was once a cheap sports car is now an expensive dream. Hopefully, that changes soon.