Ford is taking a jab at Jeep by offering Jeep owners as much as a $1,000 discount for a new Bronco – the midsize SUV off-roader brought back in 2021 to take on the Wrangler.
According to CarsDirect, the Jeep Competitive Conquest Bonus Cash is available only in limited regions, including Chicago, New York, and Phoenix. The program provides a $1,000 price cut to the 2024 Bronco and Bronco Sport, meaning the high-performance Bronco Raptor powered by a 418-horsepower twin-turbo V6 is out of the equation. Prospective buyers in Atlanta and Dallas are also eligible for a $500 discount.
To qualify, you must own a Jeep no older than the 1995 model year, so owners of the Wrangler TJ generation should still benefit from the incentive.