- Lucid is slashing the starting price of its entry-level Air Pure by $7500.
- The electric sedan, which won a 2024 10Best award, now starts at $71,400; the Touring and Grand Touring are discounted by $8000 and $1000, respectively.
- The automaker says the new price point sees the Air Pure “priced as Lucid originally conceived.”
We’re especially smitten with the Lucid Air in these parts. Every version of the electric luxury sedan satisfies us, from the heart-pumping 1234-hp Sapphire at the top of the lineup to the rear-drive 430-hp entry-level Pure model, which made our 2024 10Best list. Now there’s another reason to appreciate the Lucid Air, as the company has lowered its base prices between $1000 and $8000.
Lucid Air Price Cuts
The largest price cut comes to the mid-tier Air Touring model (more on that later), but we’re most excited about the entry-level Pure’s new base price. That’s because the rear-wheel-drive model has been discounted by $7500; it now starts at $71,400.
The automaker said the new price is set “as Lucid originally conceived.” Lucid also adds the $2950 Stealth appearance package as an option on the Pure. Previously, the upgrade was reserved for pricier trims.
Returning to the aforementioned Touring trim, its base price is slashed by $8000. It now starts at $79,400, placing it just $500 above the Pure’s former starting price. Choosing the Touring increases ouput from 430 to 620 horsepower with the addition of a second electric motor that together provides all-wheel drive.
The 1050-hp Grand Touring now starts at $111,400, which is $1000 cheaper than before. Meanwhile, the top-of-the-line Sapphire’s price appears to remain unchanged, with that model carrying a significant premium over the other Air models and a sticker price of $250,500.
Jack Fitzgerald’s love for cars stems from his as yet unshakable addiction to Formula 1.
After a brief stint as a detailer for a local dealership group in college, he knew he needed a more permanent way to drive all the new cars he couldn’t afford and decided to pursue a career in auto writing. By hounding his college professors at the University of Wisconsin-Milwaukee, he was able to travel Wisconsin seeking out stories in the auto world before landing his dream job at Car and Driver. His new goal is to delay the inevitable demise of his 2010 Volkswagen Golf.