LISTEN: Cadillac’s Opulent Velocity Concept Makes A Bizarre Noise

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LISTEN: Cadillac's Opulent Velocity Concept Makes A Bizarre Noise


  • Cadillac’s Opulent Velocity teaser previews electric V-Series sound
  • V-Series concept car should debut later this year
  • First electric V-Series should arrive in 2024

Cadillac released a teaser this week previewing the electric future of the high-performance V-Series, accompanied by a short video showcasing the unusual noise the Opulent Velocity concept will make.

In the clip (previewed below), the striking concept car rushes by at high speed, leaving a peculiar noise trailing in its wake. It isn’t easy to describe. It doesn’t sound like a traditional sports car, with no discernible growl or shriek. It doesn’t echo the simulated engine noises of the Hyundai Ioniq 5 N, nor does it sound like the Fratzonic exhaust created by Dodge for its electric muscle cars.

It may be a bit cliche, but the Opulent Velocity sounds futuristic and mysterious. As it approaches the camera, the distinct hum of electric motors can be heard, but as it speeds away, it almost sounds as if Cadillac has tried to capture the roar of a V8, albeit digitally.

Electric V-Series Will Have To Sound Just As Good As V8

Cadillac’s V-Series brand has built a reputation around loud and exciting cars that can keep up with the best that Europe has to offer. Despite being around for just 20 years, the reputation of V-Series has been cemented with thrilling performance sedans and SUVs. This success is partly due to the incredible engines and the evocative noises that come with them. To appeal to loyal fans, future electric Cadillac V models must be exciting and soulful machines that stimulate all the senses.

Yes, a speaker will never be able to sufficiently replicate the V8 experience. Still, GM’s luxury brand may be working on a system similar to the aforementioned Fratzonic Chambered exhaust. Ferrari is also looking at ways to make its EVs sound exciting.

The Opulent Velocity appears to be a low-slung sports car with a wider stance, much like the Cadillac Cien from two decades ago.

Opulent Velocity Previews Future V-Series EVs

Bryan Nesbitt, executive director of Cadillac’s Global Design, said the Opulent Velocity was designed to “foreshadow a zero emissions expression of performance and modern luxury leadership.”

Whether Cadillac’s first-ever V-series car debuts as a sleek sports car remains to be seen. Given recent consumer buying habits, it is more likely to debut as a sporty electric crossover, most likely based on the Lyriq. This would provide the automaker with a rival to the Mercedes-AMG EQE SUV and the BMW iX M60, to name a few.

Sadly, once these electric V-Series cars make an appearance, it’s only a matter of time before cars like the CT4-V, CT5-V, CT5-V Blackwing, and Escalade-V disappear for good. With any luck, Cadillac will let these vehicles live on until the end of the decade.



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