Key Takeaways
- FSD subscription is now $99/month, down from $199
- Outright FSD purchase is still $12,000
- FSD demand has been declining since Q3 2019
Tesla has announced that the monthly subscription for its Full Self-Driving (FSD) feature is now $99 – halved from its previous price of $199 per month. The announcement came via X (Twitter) a day after Tesla CEO Elon Musk mentioned a price cut on the social media platform and a few weeks after offering a one-month free trial.
Of note, the discount on the monthly subscription didn’t affect the outright purchase offer when buying a Model 3 or any eligible Tesla vehicle, which is still valued at $12,000. Introduced in 2021, subscription-based FSD is now more attainable than before, plus owners can cancel anytime (as opposed to outright purchase).
What About Enhanced Autopilot?
While this is good news for those who have yet to get the FSD feature, the pricing of the Enhanced Autopilot (EAP) feature is among the concerns raised by supposed owners. Still priced at $99 a month ($6,000 when outright), EAP is a level down compared to FSD, with the latter having the capability to drive the car almost anywhere. FSD, however, is still a level 2+ autonomous driving feature under SAE, as it still requires drivers to stay behind the wheel and be ready to take over anytime.
Now on v12.3.4, FSD is in its most advanced iteration. The demo video below shows an 82-minute drive from Beverly Hills to Palos Verdes with zero intervention from the driver.
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Declining Demand For FSD
There has been a decreased demand for FSD. The highest take rate for the feature was 53% in Q3 2019, but since then, the decline has been substantial. According to Troy Teslike, a researcher specializing in Tesla statistics, only 14% of customers opt for FSD three years after the record-high take rate.
Will the one-month free trial and lower monthly subscription sway Tesla buyers into getting FSD? Only time will tell, but hopefully, those who will take advantage of the price cut will be responsible when using the autonomous driving feature to avoid mishaps on the road.