HUGO Garage blends fashion, music, and motorsport!
Miami’s Formula 1 scene reached new heights last weekend with the debut of HUGO Garage during the F1’s Miami Grand Prix. The event series, launched at the Miami International Autodrome, injected energy into the city’s vibrant streets, combining high-end fashion, music, and motorsport all under one roof. As the Official Apparel and Eyewear Partner of the Visa Cash App Red Bull Formula 1 Team, HUGO Garage displayed the brand’s DNA of innovation and self-expression. The event served as a creative hub where fashion enthusiasts, music lovers, and motorsport fans congregated for an unforgettable experience.
Guests, including celebrities and influencers like Daniel Ricciardo and Yuki Tsunoda, immersed themselves in the HUGO Garage atmosphere. The weekend kicked off with a HUGO x Boiler Room party. Collaborations with LOVE RACING and AFROFUTURE added another layer of luxury, offering guests an arcade-style Formula 1-inspired racing experience. Attendees also had the opportunity to personalize HUGO accessories and fragrances at the customization hub. From fashion presentations to virtual adventures, HUGO Garage left a lasting impression on Miami’s F1 Weekend, redefining the intersection of motorsport and culture. Shop all apparel and accessories from HUGO by clicking the link below.
Our Top Picks
Daniel Ricciardo Cotton-Jersey Fanwear
HUGO x RB Fanwear T-Shirt
HUGO x RB Relaxed-Fit Polo
HUGO x RB Yuki T-Shirt
HUGO x RB T-Shirt
Source: HUGO Boss