Key Takeaways
- Genesis expands US presence with 37 states now offering EVs.
- Additional standalone dealerships are also expanding its reach.
- The luxury brand’s growth is fueled by a strong product lineup.
Genesis has announced it’s expanding the availability of its electric offerings like the Electrified G80 sedan here in the US to 37 states as well as adding 26 new standalone Genesis dealers. This brings the brand’s total number of standalone facilities in the country to 35, helping further achieve independence from Hyundai and offering customers the luxury experience they’re looking for to better compete against US and European rivals.
“The opening of 26 new dedicated Genesis facilities across the country demonstrates our commitment to serving more communities across the United States in the coming years,” said Claudia Marquez, chief operating officer of Genesis Motor North America. “With our growing retail network, we are also rapidly expanding electric vehicle availability, adding Alabama, Kansas, Oregon, and Rhode Island. This latest phase of growth allows for even more customers to discover our award-winning EV lineup.”
More Dealers, More EVs
The new dealerships aren’t all going to any one part of the country, with dealerships popping up in New York, Illinois, Georgia, Texas, Oklahoma, and California. These standalone dealers add to the catalog of combined dealerships the brand already offers, giving it further reach and availability in states it hasn’t always been able to serve.
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Interestingly, none of the states where it’s expanding EV availability – Alabama, Kansas, Oregon, and Rhode Island – are the ones where it’s establishing standalone dealerships. These new EV states will now have access to the GV60 SUV, Electrified GV70 SUV and Electrified G80 executive sedan, which all come with three years of complimentary 30-minute charging sessions at any Electrify America station.
Moving On Up
These moves come as the company has experienced rapid growth in recent years, having experienced 17 straight months of sales growth. In 2021, the brand had a mere 59 full-time US corporate Genesis members, with that number having grown to 165 in recent months. The company is pulling off an expansion that other brands can only dream of, and according to Ash Corson, Director of Product Planning for Genesis USA, it’s because the products are so good.
“For me, the biggest challenge has just been really introducing ourselves to new people,” he told Carbuzz at the New York Auto Show. “We’re a young brand, and […] once people see a Genesis and actually experience the Genesis brand […] that’s an easy sell because the products speak for themselves.”
Related
Genesis G80 EV Magma Concept Looks Ready To Take On The BMW i5 M60
Please, Genesis, would you put it into production? We all want one.
These products include the refreshed 2025 GV80, which CarBuzz recently drove in Texas. It proves the company has a keen grasp on the technology, style, and luxury appointments that buyers crave. Now with all these new dealerships and more models on the horizon, Genesis is on its way to becoming a more recognized and respected luxury brand in the US.
