The new unnamed vehicle will be electric, designed for and sold in the USA. It won’t be a US-only model, however. The US, Europe, and Asia are the biggest markets, and Alfa must design a vehicle that works for every audience. “If I want to be consistent, firstly we go premium, and secondly we go everywhere in the world, then I have to be present in the premium E-segment,” said Imparato.
For the time being, the Giulia will live on, but likely only until it reaches the end of its lifecycle. The heavily facelifted Giulia was spied recently, so it probably has a few years left on the market. It will likely be retired, just as the new model arrives.
According to Imparato, this new model will be bigger than the Giulia, making it a direct rival to the 2022 Mercedes-Benz EQE and the upcoming BMW i5.
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