Automobili Pininfarina Reflects On Its Record 2023 Performance

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Automobili Pininfarina Reflects On Its Record 2023 Performance


Automobili Pininfarina looks back on an incredible 2023.

Automobili Pininfarina entered the automotive industry with a spectacle, introducing its first model as a record-breaking hyper-GT, the Battista, which has gone on to show the world the potential of electric power and its ability to create ultra-exclusive, beautiful electric hypercars. 

However, 2023 showed that despite showing such strength already, Pininfarina wasn’t willing to stop there. The expansion of its retailer network, its model lineup, and its production numbers showed that Automobili Pininfarina is only just getting started, and incredible growth is soon to come.

New models were added last year to Pininfarina’s portfolio: a special edition of the Battista, the Edizione Nino Farina, the B95 barchetta, and the PURA Vision design concept, a preview at what an electric luxury SUV from Automobili Pininfarina might look like.

Personalization is one of Pininfarina’s greatest strengths, with each example of the B95 set to be an avant-garde bespoke creation that speaks to the design and craftsmanship abilities of Pininfarina and the personalities and demands of clients. With production set to commence in 2025, the car will celebrate the 95th anniversary of Pininfarina SpA.

Only 5 examples of the Automobili Pininfarina Battista Edizione Nino Farina will be made, and the model celebrates the eponymous Nino Farina, Battista ‘Pinin’ Farina’s nephew and the first Formula 1 World Champion. Each of the examples of the hypercar will feature a special detail that honors a milestone in Nino’s career.

Within its ranks, a host of new executive appointments at Automobili Pininfarina means that an expansion of its team will have it entering 2024 with an arsenal of talent from throughout the automotive industry. Paolo Dellachà was named the new CEO in February, while Duncan Forrester entered as Chief Communications officer in December with experience from Volta Trucks, Polestar, McLaren and Volvo. Anthony Tocco, Chief Sales Officer, brings experience from McLaren, Caterham, and more, as well.

With 2023 being as great as it was for Automobili Pininfarina, 2024 is set to be even better, and bespoke craftsmanship, high performance, beautiful design, and breathtaking engineering will be at the forefront of it all.

Image Source: Automobili Pininfarina



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