Oliver Zipse, the outspoken CEO of BMW, has delivered a scathing attack on the expected Euro 7 emissions regulations. The 59-year-old criticized the unrealistic testing environmental conditions, which he believes is putting immense pressure on automakers.
From July 2025, car manufacturers are expected to reduce NOx emissions by 35% and decrease particulates from the exhaust by as much as 13%. In his speech, delivered at the 103rd Annual General Meeting of BMW AG, he believes these regulations are “entirely unfeasible. Zipse added that the testing conditions represent unrealistic situations and force carmakers to deal with various problems.
“I think everyone can answer this for themselves: How often, for example, do you drive up a mountain pass, at full throttle, in minus seven degrees, in a car that is fully loaded and pulling a trailer? We are fighting for a sensible Euro 7 solution, which also effectively increases air quality in cities,” said Zipse.