“This competition is a great opportunity for game developers to work with AirConsole to create engaging gaming experiences specifically for vehicles. We want to offer our customers a first-class entertainment experience, and gaming is all about joy,” said BMW’s Stefan Butz.
BMW will also invite the winners to its Munich headquarters to preview the result.
While interesting, it is odd that BMW wants to introduce gaming into models like the i7 or 7 Series. Typically, buyers of Bavaria’s large luxury sedans have an average age of 50, considerably higher than the average age of gamers, which is 35.
Then again, it could be an entertaining pastime if you’re waiting in your car for prolonged periods.