The X1 moved 4,032 units, an increase of 138.4%, and this is another model that sports a larger grille than its predecessor. Finally, the high-end XM moved 762 units in Q2 2023, but its starting price should be taken into account when considering this figure.
Interestingly, Q2 2023 sales of the 2 Series (-21.7%), 8 Series (-32.6%), X3 (-32.5%), and X5 (-2.5%) all declined, and all of these retain more sensibly-sized kidneys. Of course, correlation is not causation, and none of this means that BMW’s individual model sales have been directly influenced by the size of its grille designs, but there is enough evidence to suggest that the brand’s bold design language has not deterred customers.