Bugatti recently showed off an incredible new Chiron Pur Sport Grand Prix, which prominently features the number 32, honoring Louis Chiron, who the Bugatti Chiron is named after, whose race car had the number 32 when he won the 1931 Monaco Grand Prix, cementing his name in motorsport history. Today, the Chiron Pur Sport is one of the most extreme versions of the Chiron, with a focus on agility and driver’s car enjoyment with an incredibly powerful W16 engine and an unparalleled design.
The Chiron Pur Sport Grand Prix was customized through Bugatti’s ultra-exclusive Sur Mesure program, which allows customers to take personalization to a new level and realize the full potential of Bugatti’s incredible attention to detail. The interior is one of the best examples of this craftsmanship, with Tangerine accents contrasting with Beluga Black leather throughout. The iconic number 32 is embroidered on the headrests of the seats, and a piece of the center console reading “Bugatti Sur Mesure” indicates the artisan creation. In addition, Tangerine embroidery stitched into each of the door panels forms a fading pattern of repeated Bugatti “EB” logos, echoing the same detailed and painstaking pattern created in the exterior paintwork. Through the Sur Mesure program, Bugatti’s creations reach an unprecedented level of craftsmanship and exclusivity.
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