F1 Authentics has been doing this for a few years, but this is the first time it has caught our eye.
The flags for several upcoming European races are already sold out, but the order books are open for a spot on the Canadian Grand Prix’s flag that will be used on 18 June. Before then, the F1 circus will visit Italy, Monaco, and Spain, all of which are sold out.
The process is quite simple. You pay $320, and F1 Authentics will place your name and a message of your choosing on one of the black or white squares. The flag is then waved to finish the race, usually by a celebrity. Since it’s Canada, there’s a good chance it will be Ryan Reynolds, Avril Lavigne, William Shatner, Seth Rogen, or Justin Trudeau.
The flag is then returned to F1 Authentics, where it’s cut up into little blocks. Each block is then delivered to the person who ordered it in a beautiful frame, along with a photograph of the race it was waved at.