Over the past decade, the most popular car color in the world has often been boring, but Jennifer Widrick, director of Global Color, Material, and Finish at General Motors, says the trend is changing. She was speaking with Chevrolet’s in-house New Roads Magazine.
In the ’70s, vibrant colors were all the rage. Nowadays, it still seems that most cars on the road are white, black, or a variation thereof, like grey or silver. Despite the numerous exciting offerings available and their occasional benefits, numerous exciting offerings available and their occasional benefits, but a resurgence in interest in more dramatic shades is now on the rise.
Widrick says that rich, highly chromatic, complex colors like blues, greens, oranges, and reds are gaining popularity, as are low-gloss and solid shades.