The Chevrolet Camaro as we’ve come to know it since 1967 is no more. The gasoline-powered pony car ended production in December 2023, with no solid hints from Chevrolet about the future of the nameplate. General Motors president Mark Reuss has just shared some ideas about the future of an electrified Camaro product, however, and it sounds nothing like Ford’s Mustang Mach-E.
The news comes by way of an interview conducted by the folks at Motor Trend. According to the report, Reuss wants to see the Camaro nameplate make a return to the U.S. market but doesn’t particularly want to slap the badge on an electric crossover or SUV. Instead, the executive wants whatever vehicle that gets to wear the pony-car badge next to honor the story established over the last six decades. He wants a genuine pony car, with a focus on affordability and engagement over output figures and track capability. It needs to appeal to customers outside of the enthusiast community, and it needs to have a coupe-like look. Whether or not Chevrolet is keen on Dodge’s “four-door coupe” layout found on the upcoming electric Charger will have to be seen.
Reuss further noted that a Camaro EV could arrive with a similar price as the current Equinox EV, which starts at $34,995 in 1LT spec. That sort of pricing model would undercut the previous Camaro by about $5000 once the $7500 federal EV tax credits are applied. Of course, all of that is in flux at this time. Reuss did note that any potential for an electric Camaro is still a way down the road, however, as the brand needs to expand its production capabilities as it relates to the Ultium powertrain. This is the same electric powertrain setup that currently underpins everything from the Equinox EV to the GMC Hummer EV.
We’d love to see the Chevrolet Camaro return to the market in some form, and Reuss’s plans seem a bit more in line with enthusiasts’ desires. That said, we’ll have to wait a while yet to see what GM is cooking behind the scenes. Perhaps Ford’s approach with the Mustang Mach-E is more of an outlier than we initially expected.
Born and raised in Metro Detroit, associate editor Lucas Bell has spent his entire life surrounded by the automotive industry. He may daily drive an aging Mustang, but his Porsche 944 and NB Miata both take up most of his free time.