According to Stellantis design boss Ralph Gilles, “Chris [Feuell] came at it with her perspective, which we really enjoyed. She wanted a statement that had literally zero to do with anything that you have seen today, even the Airflow concept car. It is evolving in a new direction.” He added that the concept was a “great exercise to signal the type of vehicle Chrysler might want to do,” but the new vehicle aims to look and be more fantastic in every way.
This decision appears to be smart, as the CEO reported that customer clinics held in Los Angeles last year gave the automaker plenty of positive feedback. “We know we have a hit on our hands,” said Feuell. “It blew the doors off. That’s a good sign. And Chrysler is ripe for that. We’ve done it before, we’ve been able to give the brand-new, exciting product, so we’re pretty stoked about it.”