General Motors will be a segment leader when it releases the Envisics second-generation AR-HUD in the Lyriq, enhancing the already advanced electric vehicle that bit more.
“Our collaboration with Envisics is moving into production this year as we add AR-HUD technology to the all-electric 2024 Cadillac Lyriq,” said GM’s Sandy Lipscomb.”This innovation will further elevate the driving experience in the Lyriq, adding a second plane of graphics that gives drivers more immersive information integrated within their natural field of vision.”
We can assume vehicles under the Stellantis umbrella and from Jaguar Land Rover will also receive holographic head-up displays in the coming months. Interestingly, JLR was the first OEM to implement Envisics’ technology as far back as 2010.
“Our solutions are an exceptional fit for OEM requirements and provide platforms that enable the creation of unique brand experiences. Envisics stands apart as the only company that has created and delivered dynamic holographic technology as a viable product at scale,” added Dr. Jamieson Christmas, CEO and founder of Envisics.