According to Automotive News, there are two extremes in how this will affect car dealerships in the long run. Facebook can be an incredibly powerful tool. The report highlights LaFontaine Automotive Group in Highland, Michigan, which is budgeting around $1 million on advertising to take advantage of Facebook’s reach.
On the other hand, another Detroit dealership says it won’t impact the business. “Internet sales are necessary,” said a representative, “It’s just that the Meta marketplace never showed the kind of results that we see from the other third-party.”
Presumably, the other third party referred to is Craigslist. Either way, it’ll still be easy to buy a high-mileage Toyota Corolla.