Ferrari has announced its first-quarter financial results for 2023, along with re-opened order books for the Purosangue, which was previously said to be sold out.
The basic theme to take away from the financial results are that things are looking peachy over in Maranello, with core earnings increasing by 27% compared to the previous quarter. Benedetto Vigna, CEO of Ferrari, described this quarter’s performance as “exceptional” and remarked that net profits are up to €297 million.
The supercar maker announced reopening the order books for the Purosangue, the brand’s first four-door production car. Revealed last year, the high-riding Ferrari has caught the attention of numerous wealthy buyers, with strong demand for the super SUV. Even with a monstrous starting price of $400,000, customers are facing lengthy two-year delays. As a result, the automaker initially stopped taking orders.
“We have decided to reopen orders for the Purosangue, suspended due to an initial unprecedented demand,” said Vigna.