Ultimately, it seems like a lot of effort to create something that is, at least for now, only meant to improve ingress and egress, but there must be some worth to the idea if BMW has been working on something similar.
There are a host of patents and trademarks suggesting Hyundai’s luxury arm is working on something even more luxurious than the Genesis G90. It recently developed a new way to fit suicide doors to a vehicle and filed a trademark for something that suggests more bespoke vehicles are coming.
While some may see a foldable steering wheel as unnecessary, the same could be said of most features in the ultra-luxury segment. Nobody needs a Starlight Headliner, but it adds to the luxurious aura of a Rolls-Royce. By making even the act of getting in and out of a car more comfortable, Genesis is aiming to make every facet of the ownership experience more luxurious, thereby laying the foundation for growth in the high-end market.