First, it knew your speed limit. Then it knew the nearest EV charging station. Now, Google wants to tell you what’s next: location-based ads.
Tech giant Google wants to implement location-based ads into Google Maps as a new feature, according to a new patent application.
Autoevolution reports the feature will scan audio content playing in the vehicle in search of breaks or pauses, and then issue the advertisement prompt in those gaps with the hope of being less disruptive.
If there are no gaps, the advertisements will lower the volume and play over the audio, similar to how directions are currently played.
The ads will be based on your location and destination, alerting drivers to visit local restaurants, cafes or stores during the drive.
Google filed the idea back in 2020; however, it was recently published by the United States Patent and Trademark Office (USPTO) in July 2024.
Google has not commented on the patent publicly, but it isn’t the first company that has thought of in-car advertising.
Three years ago, Ford was interested in utilising the front-mounted vehicle camera to identify billboards and display its contents on the car’s infotainment system.
This also isn’t Google’s first attempt at enhancing Google Maps with new features.
Three months ago, Google Maps updated its software to provide more accurate EV charger locations, especially those in multi-storey car parks by showing which level the chargers were located.
While this feature will be available for users of both Apple CarPlay and Android Auto which rely on Google Maps for navigation, it’ll also roll out across vehicles with Google built-in.
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