The Highsnobiety x RUF capsule blends RUF’s legacy with streetwear in a 20-piece collection.
Highsnobiety has teamed up with RUF Automobile to launch a capsule collection that blends high-performance automotive heritage with cutting-edge streetwear. Known for their unmatched craftsmanship and precision, RUF, led by Estonia Ruf, Alois Ruf Jr., and Aloisa Ruf, engineers just 35 cars a year, making this collaboration a unique way to celebrate the brand’s legacy. The 20-piece collection, curated by Aloisa Ruf in collaboration with Highsnobiety, features an array of apparel and accessories that bring RUF’s iconic green, yellow, black, and white color palette to life. Standout pieces include a green leather bomber and a race car jacket with matching bottoms, alongside hoodies, t-shirts, and accessories that pay homage to RUF’s celebrated past and bright future.
For those looking to accessorize, the collection includes hats, a leather tray, and even mini racing helmets for collectors. Branded automotive objects, like a clock, keychain, mug, and Yeti water bottle, extend the RUF experience beyond the car. The collaboration also introduces two exclusive Unimatic watches, limited to just 100 pairs each. The Modello Tre U3-RUF-G features a brushed stainless steel finish with RUF green highlights, while the Modello Tre U3-RUF-B boasts a black diamond-like carbon finish with touches of RUF yellow.
The campaign for the collection creatively combines the automotive world with fashion, showcasing the pieces in a co-branded RUF x Highsnobiety gas station. Shop the all-new Highsnobiety x RUF Capsule Collection by clicking the link below.