We understand why manufacturers come up with fancy-sounding names for safety and advanced driver assistance system (ADAS) features. Audi Side Assist sounds way more impressive than blind-spot monitoring. “My car doesn’t just have blind-spot monitoring, bro. It has Audi Side Assist.”
But a group of companies involved in the automotive and automotive safety spheres has started a coalition to lobby for the standardization of these features. The AAA, Consumer Reports, J.D. Power, National Safety Council, PAVE, and SAE International have teamed up to urge automakers, regulators, safety organizations, journalists, and other stakeholders to use standard terms instead of the confusing jargon manufacturers use.
Since we’re part of the group this coalition is calling out, we’re here to say: We hear you. Developing a standard list of names sounds like a great idea.
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