This new EV is aimed at high-end competitors like Porsche and Bentley
Key Takeaways
- Jaguar’s electric GT will launch in the US with pricing over $125,000.
- The model aims to elevate the brand above the mid-level luxury market.
- Jaguar plans to debut three fully-electric models to revamp its image.
Jaguar’s full-electric GT will launch in the US later this year according to Automotive News Europe, which spoke with CEO Adrian Mardell on Friday. No details of the GT have been announced, with Mardell tight-lipped, but he did reveal that it will start at over £100,000 or $125,000 for US buyers.
The goal of the model is to move Jaguar further upmarket and away from the mid-level luxury brands it’s been targeting for the past decade with models like the E-Pace. This new model targets brands like Porsche and even Bentley in order to turn its image around. Jaguar promises a debut at an event in the US, making the Pebble Beach Concours or LA Auto Show strong possibilities.
A True Classic Jaguar GT
Jaguar has said the model will be completely unique from the offerings of competitors. Mardell said consumers “will salivate when you see the product. I am certain of it.” The company says its only inspiration will be previous Jaguar models like the E-Type, and that performance will be exceptional given the new Jaguar Electrified Architecture (JEA) platform.
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Power hasn’t been officially announced, but earlier comments from chief creative officer Gerry McGovern peg range at up to 430 miles on a single charge. He also said special editions will be a big part of driving up pricing and moving the brand into a higher luxury bracket. Once the GT is unveiled, it should go into production in time for delivery in 2025.
A Reimagined Brand
Jaguar has had big plans for electrification that include three fully-electric models. It’s planning on debuting EVs to replace its past gas offerings like the F-Type coupe and XF and XE sedans. Help on these future models may come from the Chinese automaker Chery, which Jaguar has had a partnership with since 2012.
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The company wants to recapture the days when it targeted uber-wealthy customers in the 1990s and profits were high. “We have radically reimagined Jaguar as a modern luxury brand,” McGovern has said in the past. “The key to Jaguar’s transformation is that the designs convey that they are a copy of nothing.” We look forward to seeing what a “copy of nothing” means.
