Jaguar Land Rover Focusing On Hybrids As EV Sales Slow Down

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Jaguar Land Rover Focusing On Hybrids As EV Sales Slow Down


Jaguar Land Rover (JLR) is the latest automaker to announce a step back from its EV program to focus on plug-in hybrids. Per Automotive News, the British automaker is “working hard” to cater to the increasing demand for PHEVs.

General Motors pulled the same move not a long time ago, though the models getting a PHEV powertrain are yet to be disclosed. The last time the Michigan-based manufacturer offered one was with the Chevrolet Volt, which ran in the 2010s. Ford is turning its focus to hybrids too.

“What you have seen from other OEMs is that the race to BEV is starting to stutter a little,” said Adrian Mardell, CEO, JLR.



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