Lewis Hamilton and Tyler The Creator team up for F1 weekend in Vegas.
As Sin City preps to welcome Formula 1 for a fuel-packed weekend of racing festivities under the neon lights of the strip, both teams and race fans gear up for what sounds to be one of the most anticipated stops on the schedule. While we’ve witnessed the recent launch of lifestyle collections that celebrate the excitement of Las Vegas’ Grand Prix, Lewis Hamilton, and his +44 lifestyle brand, are joining in on the fun with a creative collaboration featuring Tyler The Creator’s Golf Wang clothing line. The limited edition capsule collection was recently announced on Instagram as part of a campaign that showcases Lewis himself and an incredible Mercedes-Benz CLK GTR Roadster example. The lineup helps bridge the gap between the race track and fashion runway, including jackets, hoodies, t-shirts, button-downs, and accessories with eye-catching co-branding.
Available starting today, the +44 x Golf Wang Collection will launch both online and in-store with a special retail experience at Wynn Las Vegas’ Encore Beach Club. In addition to the pop-up shop, all Golf Wang locations (LA, NYC, and London) will carry the automotive-inspired fashion line. With both Lewis Hamilton and Tyler The Creator’s massive, worldwide fan bases, we anticipate an instant sell-out with race fans and streetwear collectors racing to secure their favorite pieces. As Lewis and the Mercedes-AMG Petronas F1 team prep to take on the Vegas Strip this weekend, show your support and root them on to victory wearing the F1-inspired collection.
Source: @plus44world/@golfwang Instagram