As we reported in September 2022, Lincoln has 600 dealers at most, down from over 1,000 just five years ago.
The current figure is still too many, Craig recently told Automotive News. “We have too many dealers,” Craig said. “If we’re going to be a successful luxury brand, we need brand-exclusive facilities. Most of the dealers we have are still dual. We love them as our Ford partner, but we need to focus on having that brand-exclusive experience.”
Around 145 standalone dealers currently exist, and Craig wants more, but the goal is to cap the total number at about 356. All surviving dealers must sign up for Lincoln’s EV certification program.