News of the fuel-driven fashion collab comes just ahead of the upcoming British GP.
Formula 1 continues its global takeover with thrilling, action-packed races that have captivated a whole new generation of fans. Motorsport pioneers like McLaren are at the forefront of the popular race series, driving innovation and excitement in the sport and ensuring its place as the ultimate, fuel-driven entertainment spectacle. Alongside roads and racetracks, McLaren has made a monumental impact on the fashion runway through creative collaborations with the industry’s biggest names. McLaren is proud to announce its newest upcoming lifestyle collection in partnership with the denim icons at Levi’s and ERL by Eli Russell Linnetz, aiming to reimagine the look and feel of F1.
The capsule collection’s announcement comes as part of a teaser photoshoot organized at the McLaren Production Centre in the UK, where all the manufacturer’s most coveted creations are preserved in the facility’s museum. Standing alongside race cars driven by Bruce McLaren, the collection reveals head-to-toe, 80’s-inspired styles that incorporate Levi’s world-renowned denim and ERL’s minimal streetwear vision. While product specifics and pricing have yet to be released, teaser shots unveil that the collection will feature pieces like one-piece denim mechanic suits and jackets with period-correct McLaren patches and logos. Ahead of its official upcoming launch, McLaren F1 team driver Lando Norris has already chosen the denim trucker jacket as his favorite collection piece. With more information to come, stay tuned into duPont REGISTRY for more updates on the new McLaren x Levi’s x ERL Collection. Shop all current styles from McLaren and Levi’s by clicking the links below.
Source: McLaren x Levi’s