As a result, the PURA Vision appears sleeker than most high-riding SUVs. The athletic cab-rear proportions add an element of grandeur and, together with the short overhangs, give the concept plenty of presence. Matte black 23-inch wheels sit beneath the vehicle and are wrapped in tires with a thin white stripe.
Pininfarina has looked to its extensive history when designing the PURA Vision. The Lounge Doors, for example, were inspired by the Lancia Florida, a pillarless four-door design study sketched by company founder Battista Farina. The rear is just as unusual as the rest of the vehicle. The slim, horizontally positioned LED lights are familiar enough, but the rest is undoubtedly left-field.
The lines flowing behind the rear wheel arches rise dramatically to create defined haunches, creating a muscular look. This distinguishing feature works together with the roofline, which includes a panoramic roof and an illuminated ‘biscotto‘ section that supports the side windows.